Tim Lion

Founder & Principal Strategist

Bald man wearing glasses and a black jacket with arms crossed, standing against a gray background. Photo is of Tim Lion Principal Strategist at Tim Lion | Strategic Marketing Advisory.

Tim is a senior marketing executive and leader with over 15 years experience shaping brand strategies, driving creativity, and delivering innovative solutions across global technology, gaming, and entertainment industries. His advisory service empowers Irish start-ups, scale-ups, and SMEs to embrace digitalisation, adopt cutting-edge marketing technology, and execute effective go-to-market strategies. With a career spanning Meta, Activision Blizzard, and Sony, Tim combines deep expertise in brand building with the operational know-how to navigate complex, fast-moving markets and deliver measurable results.

Experience in International Sales & Marketing

Tim brings extensive experience in designing and executing global marketing strategies for multi-billion- dollar brands including Sony, Meta, Activision& Binance. At Meta, he unified global go-to-market planning processes, introducing streamlined frameworks that reduced resource duplication and optimised operations across multiple regions. This approach not only improved internal efficiency but also drove impactful, audience-centric results, including achieving 85% brand recall on the back of a brand refresh. At Activision Blizzard, he expanded Call of Duty’s digital and social ecosystem from 10 to 44 channels across 15 markets, building tailored, localised marketing strategies that drove a 5x increase in consumer touch-points and doubled audience engagement. His expertise spans brand strategy, digital transformation, creative leadership, and the adoption of emerging technologies like AI to enhance customer engagement and optimise marketing performance.

Industry Sector & International Markets Experience

Tim has built a career driving impactful strategies across technology, gaming, entertainment and web3, with deep expertise in EMEA, APAC, and North America. At Binance he drove channel and messaging optimisation and enhanced operational efficiency. At Meta, he developed and led development of global go-to-market strategies across clients from early stage to enterprise driving adoption and growth. Tim’s ability to navigate regional nuances and global complexities positions him as a leader in delivering digital transformation, localised campaigns, and innovation at scale.

Competencies & Skills

Capabilities that provide innovative solutions that empower businesses to launch, grow, transform, and thrive in dynamic markets.

Digital Transformation & Development

Guiding businesses through digital implementation and transitions to improve operations and customer engagement.

Creative & Branding

Crafting compelling brand narratives, creative strategy & messaging to boost brand presence.

AI Workflow and Innovation

Implementing AI-driven processes to enhance marketing strategies and drive innovation.

Go-to-Market & Route-to-Market Strategies

Developing effective strategies to introduce products to the market and optimise distribution channels.

Organisation & Operations

Streamlining organisational processes and aligning operational frameworks with strategic goals.

Marketing Technology

Leveraging advanced tools and platforms to drive efficiency, scale, and measurable results in marketing initiatives.

Workshop Facilitation

Leading tailored workshops that align teams, solve complex problems, and drive actionable outcomes.

Brand & Business Story

Helping early stage start ups with crafting the brand and business story & pitch deck development for investors and funding rounds.

Finding Fit

Start-Ups

Challenge: You’re seeking funding & need to craft your story. You have no established marketing, uncertain brand or messaging, and limited bandwidth.

Approach: Rapid Sprints, tight advisory, and “building blocks” guidance to set the foundation for a strong launch.

Solution: Zero to One Strategic groundwork

Scale-Ups

Challenge: You’ve got investor backing, big revenue targets, and an inconsistent marketing approach—often sales-led or piecemeal.

Approach: Project Partnerships and multi-day Reviews to fix the funnel, sharpen your strategy, and lay out an operational roadmap. Help to design your future marketing organisation and prepare you brand to match your growth.

Solution: Outcomes Matched to Growth

Enterprise

Challenge: It’s hard to read the label from inside the bottle. You need an outside voice to tackle entrenched issues or validate bold ideas.

Approach: Executive-level Advisory and standalone Facilitation to unlock deeper insights, encourage candid truth-telling, and drive innovation.

Solution: Complex problems distilled to innovative solutions

SMEs

Challenge: Limited internal marketing expertise, a need for external guidance, and access to grants and executional specialists to move forward.

Approach: A challenge-and-approach framework that identifies gaps and opportunities, aligns efforts with available grants, and connects SMEs to executional specialists while delivering clear, actionable guidance for growth and impact.

Solution: Advice, Guidance, and Expertise

A Unique Approach

Creative Meets Strategic

A background in technology and entertainment means I’m just as comfortable brainstorming wild ideas as I am building data-driven marketing plans.

Empathy & Listening

I don’t dictate; I facilitate. By understanding your team’s dynamics, I help you reveal solutions that stick.

Action Over Theory

My deliverables aren’t filled with fluff. I believe in frameworks you can implement tomorrow, not 100-page decks that gather dust.

Team Empowerment

Every engagement is designed to strengthen your people so they can run faster, smarter, and more confidently.