"Tim Lion Strategic Marketing Advisory" text on black background

Fractional Leadership |

Projects & Consulting |

Strategic Sprints |

Workshop Facilitation |

Mentoring |

Fractional Leadership | Projects & Consulting | Strategic Sprints | Workshop Facilitation | Mentoring |

Nearly 50% of irish start-ups claim they lack marketing skills & experience

— Scale Ireland State of Start-Ups Survey 2024

SMEs that invest in marketing capabilities grow 24% faster, on average

-Journal of Research in Marketing and Entrepreneurship

Brands perceived as meaningfully different can command a price premium, with consumers willing to pay up to 37% more for such brands

- Kantar BrandZ 2024

Services

The right sized solution, at the right time, for the right stage of growth.

View of airplane wing from window, sky background - the image in context represents executive leadership and flying in to resolve a situation in need of experience and seniority.

Fractional Engagement

Miniature construction workers on cracked earth. In context this image represents the service offering of projects and single scope briefs for consultancy and strategy.

Project & Consultancy

Person in denim jacket jumping on urban street. Context is success and levity as the outcome of purchasing a Strategy Sprint from Tim Lion

Strategy Sprints

Vintage red View-Master with a reel featuring slides of "The Cat from Outer Space." Contextually this represents workshop facilitation. The View-Master is a metaphor for being able to see the whole through the sum of the parts.

Workshop Facilitation

Modern subway escalator with metal design and lighting/. Metaphor for mentoring - the helping to raise things to the next level.

Mentoring

Bald man wearing glasses and a black jacket with arms crossed, standing against a gray background. Photo is of Tim Lion Principal Strategist at Tim Lion | Strategic Marketing Advisory.

Tim Lion

Principal Strategist

Strategist and global marketing executive, Tim Lion has a marketing career spanning 15+ years, working with global brands like Meta, Activision Blizzard, Sony, and Binance, as well as agencies such as We Are Social, AKQA, Hogarth Worldwide, WaveMaker, and many more.

Prior to his marketing career, he spent more than a decade in the film and TV industry worldwide, working on productions ranging from independent feature films to TVCs, big-budget TV shows, and Hollywood blockbusters.

This combination has resulted in finely honed creative instincts, deep strategic expertise and practical operational rigour - the ingredients behind his craft, science & process approach to strategy.

These capabilities deliver practical guidance and leadership across marketing disciplines whether you need to build a brand, sharpen your executional skillset or dive into analytics to determine your next move.

Leveraging emerging technologies, core strategic principals and a wide network of expert peers Tim helps businesses grow and crystallise their position, presence and purpose.

  • “Tim has that rare mix of excelling at both the strategy and operations of marketing. He would always look to understand the underlying business challenge and then partner on practical and effective ways to overcome it.”

    Quote source— Ciáran Norris, Global Agency Lead, Meta

  • “As an innovator, Tim challenges the status quo and seeks new channels and opportunities. He’s smart, he’s sharp, and he really cares about his colleagues and the success of the business.”

    — Zoe Lawrence, Senior Commercial Marketing Leaderce

  • “A decisive, strategic and empathetic leader, Tim was the go-to for the team across strategy, planning, creative and budgeting. Tim has an innate ability to simplify seemingly complex challenges while ensuring the focus remains on solving the underlying business challenge.”

    — Mark O’Brien, Snr. Digital Strategist Forsman & Bondenfors Dublin

  • “Tim has razor-sharp insight built from experience matched with an open curiosity and willingness to embrace new thinking.”

    — Luke Mackay, Director, Global PR & Communications @ Spotify

Why Fractional

It's hard to read the label from inside the bottle

Which is why the committed but objective perspective of a fractional leader is so beneficial.

For early-stage growth businesses and SMEs, hiring a full-time marketing leader is often out of reach—either due to budget constraints or because the need isn’t constant. Many companies are "winging it" or have solid executional skills in-house but lack strategic leadership. That's where fractional leadership comes in.

With a fractional engagement, you gain fixed responsibility without the full-time commitment, providing the expertise and accountability you need to drive growth at a fraction of the cost (and hassle).

With professional, executive skills, a fractional leader will seamlessly integrate into your business, offering strategic guidance to your existing teams and ensure your marketing efforts are aligned and impactful, or building a team and setting you up for success.

Fractional isn't part-time—it's the high-impact, on-demand expertise your business needs, without the full-time cost.

Fixed Responsibility, Full Commitment, Fractional Cost

Infographic comparing costs and benefits of FTE vs. fractional marketing executive. Shows cost breakdowns for full-time (€198,100 total) and 40% fractional (€93,300 total) with additional insights on upsides and downsides of both options.

Contact

Get in touch to set up a free exploration call.

e: contact@timlion.com

p: +353(0)830620007

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