TIM LION
STRATEGY | OPERATIONS | LEADERSHIP
STRATEGIC, CREATIVE & OPERATIONAL TALENT FROM A CAREER SPANNING TECHNOLOGY, MEDIA, ARTS, & ENTERTAINMENT.
WHAT PEERS SAY
“A decisive, strategic and empathetic leader, Tim…was the go-to for the team across strategy, planning, creative and budgeting…Tim has AN innate ability to simplify seemingly complex challenges … while ensuring the focus remains on solving the underlying business challenge.”
— Mark O’Brien, Senior Digital Strategist, F & B Huskies
“Tim has razor sharp insight built from experience matched with an open curiosity and willingness to embrace new thinking”
— Luke Mackay, Director, Global PR & Communications @ Spotify
“As an innovator, Tim challenges the status quo, and seeks new channels and opportunities…He’s smart,he’s sharp and he really cares about his colleagues and the success of the business.”
— Zoe Lawrence, Senior Commercial Marketing Leader
“Tim has that rare mix of excelling at both the strategy and operations of marketing…he would always look to understand the underlying business challenge and then partner on practical and effective ways to overcome it.”
— Ciaran Norris, Global Agency Lead, Meta
MARKETING
BINANCE, 2024
Strategy and Operations, Creative & Brand Marketing
Increasing strategic focus of marketing by delivering improved operational rigour in go-to-market processes, campaign planning and resource optimisation. Additionally overseeing creative development and production process to improve overall creative output.
META, 2019 - 2023
Head of Global Brand & Programs and EMEA Marketing, Gaming
Led B2B marketing efforts driving adoption of Meta's marketing solutions (ad products) for the global gaming industry. Responsible for brand planning & overseeing execution of full funnel marketing strategies for the Facebook Gaming brand. Established and maintained strategic partnerships with clients to ensure their success across Meta's product suite while fostering broader strategic industry partnerships.
ACTIVISION BLIZZARD INTERNATIONAL, 2015 - 2018
Director of Digital Communications
Responsible for all digital and social channel marketing and performance of multiple titles and business units for all territories outside North America. Led paid digital media strategy, social channel strategy, and regional campaigns supporting annual product launches and always-on ‘live-ops’.
SONY CONSUMER ELECTRONICS, 2011 - 2015
European Head of Social Media
Responsible for developing and deploying unified regional social media strategy, including initiating paid social into the media strategy and leading product go-to-market campaigns across social channels in the region.
FILM & TELEVISION PRODUCTION
Over a decade spent working in production roles in film and television productions around the world. Developing the craft of delivering on schedule and on budget creative work on both series television and major studio motion pictures such as Moulin Rouge, Star Wars Episode 2, Mission: Impossible 2, HBO’s The Pacific and many more. See below & IMDb for a full list of credits.
MEDIA APPEARANCES & PUBLIC SPEAKING
Available for panels and keynotes on marketing topics including past experiences client side (with some NDA caveats), current trends, stories and challenges in media, marketing and entertainment
Previous Speaking experience and appearances include:
Nexus by Gamerfest 2023 Panel Host: The Irish Games Industry State of Play 2023
Shiny New Object Podcast 2023 Guest. Conversations with insightful and influential leaders in the industry about the latest tech, trend or talking point to catch their eye.
GamesBeat 2023 Panel Host: “From Here to the Metaverse: What Gamers expect from the Metaverse” Discussing rea search findings on consumer gamer expectations form the metaverse
GDC 2022 Panel Host: Games Marketing Insights for 2022. A discussion about Facebook Gaming’s 2022 Insights Report
Social Media World Forum (now Digital marketing World Forum) Panelist: “Interdepartmental cooperation for a unified social campaign” 2015 London
Festival of Marketing 2014 Track Keynote “Holistic Social Media - How Sony Europe Achieved a unified social media campaign” London
PR Crisis Conference 2014 Keynote “Social Escalation Process” London
Creative Futures 2015 Panel “Harnessing the power of social networks to strengthen your brand” London
Brand Republic Sessions Panel “Telling Your Brand’s Story Through Content” London
IPA Social Works Adaptathon 2014 London
We Are Social Breakfast briefing 2015 London
And more...
AWARDS
2017 “ACTIVE VISION” innovation award winner
Awarded 24th most influential social marketer in The UK in The Drum Social Buzz Top 50 Awards. (2015)
2015 “Studio to Watch” award from Facebook for social marketing efforts on the platform
